In an address to The Brewers of Europe Forum in June, he also went on to pinpoint three key trends for engaging with a new generation of beer consumers: purpose, sustainability, and health. Interestingly, he also talked about the importance of brewers talking positively about beer, and very interestingly, about ‘each other’s beer’, in order to continue growing the sector. Clearly, the fast-shifting brewing landscape is triggering ever deeper and more creative thinking. And nowhere are these trends more evident than in the revolution of craft beer in Rockford IL we’re seeing unfold before our eyes.

SURVEY SAYS

Surveys also happen to reveal that the largest increase in craft beer consumption is taking place among those consumers aged 18-30, where we can surmise these values are deeply held.

With the popularity of craft beers growing, it’s creating more of an opportunity for the development of new and interesting brews. There are so many different and unique flavor options, and some are even exclusive to individual breweries. All these complex flavors have created an appreciation for a beer that may never have existed before. Sure, our parents drank beer, their parents before them… It’s been a dietary understanding, included on most menus. However, they are not drinking just any beer or the one most shown during Superbowl commercials. Millennials will not be spoon-fed by marketing and insist instead on a more honest approach. The faith in the American engine of corporate America has waned.

Not only are they transforming the way people drink beer, but they are also making it a very social experience. Most people don’t go out and buy craft beer to drink at home; instead, Millennials love to attend breweries, events, or social gatherings with their beloved craft beer in Rockford, IL. Breweries are popping up like wildfire, and most of them cater to this social need that Millennials have. A popular trend for these breweries is to host trivia nights, themed events, and food truck rallies. For example, breweries have been known to host Game of Thrones watch parties and have different beers named after certain characters or occurrences that are on the ever-popular HBO show.

BREWERIES AND MILLENNIALS

The camaraderie that these breweries bring between Millennials, accompanied by the trendy décor and, usually, industrial layout, is what keeps them growing and booming around the country. There is a feeling of inclusivity that may have been shelved for a while, revived in this generation just wanting to ensure that each effort – whether big or small – makes an impact. Big beer companies would do well to pay attention; they know what they want, and it happens to be fair pay and good craft beer in Rockford, IL. They’re out and about, capturing where they go, who they’re with, and what they’re drinking. It’s quite powerful. It doesn’t take much more than a few tweets or Instagram posts to show the corporate world that they’re not lost in the vacuous mass-produced products from generations before them. Instead, they have been very busy, carefully cultivating their lives to their exact specifications. To every last detail. And why wouldn’t that also include beer?